Most of the website owners are aware of the truth that link building is one of the most imperative parts of any SEO strategy. For this reason, many webmasters started posting unrelated advertisements to forums and weblogs. All these advertisements usually contain one or many links to their sites. This way they try to get higher page ranks and also better ranking in the top search engines. But this is the dirtiest black hat tactics and those doing this are known as spammers. To reduce this kind of spam Google developed no-follow attribute. Therefore the links with this kind of attribute are called no-follow links and those without it are called do-follow links.

There is a difference between do-follow sites and no-follow site. What actually does the no-follow attribute do? It enables you to create a link which works similar to any other link, but that is not considered in the search algorithm. To be precise a no-follow link will not send out any link juice and also the anchor text that is used in it does not help the webpage you are pointing to rank high.

On the other hand, do-follow links are regular links. This link sends out link juice to the website and the keywords that are used help to rank high. Many times, you need to use do-follow links, specifically if you want to build backlinks to your own website. However, there are some cases where using no-follow links make more sense.

If you link your website to a do-follow site usually the search engines acknowledge your link and you will attain what is called a backlink to your website. And if you link to a no-follow site the search engines does not acknowledge the link as a backlink to the website.

If you desire to build backlinks to your website and get higher rankings for your pages you require ensuring that you are linking your site to do-follow sites, which comprise of higher ranking sites with a higher page ranks as well as high authority. If a “do follow” designation is done, Google will look at the link as a backlink to the targeted pages. And if a “no follow” designation is made, it will not use it as a backlink to the targeted page.

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With today’s rapidly shifting world, the techniques on SEO may change on a dime and the worst is that you might not know it. Hacks that might have won you a front-page result in the past might not work with today’s changes on algorithm. In fact, some of the techniques in the past might hurt the rankings of your website.

Enhance Engagement for Increased Rankings

Engagement is basically the ability to hold the attention of users. When it comes to SEO terms, it’s a measure of the time spent on the page. Even if Google has not officially declared it, there’s evidence to suggest that Google does reward the websites with good user engagement with high page ranking. There is a definite correlation between the page’s bounce rate as well as its organic position. The higher the bounce rate of the web page, the lower it is ranked in the search.

Try Focusing on YouTube SEO

YouTube videos basically rank in the top pages of Google search more frequently compared to some kinds of videos. YouTube is the second most famous search engine with billions of searches every month, surpassing AOL, Yahoo, and Bing combined. By focusing on your YouTube SEO would push your site to Google’s first page will get you traffic from YouTube. 

Boost the Speed of Your Site

Google announced that it’d be using the speed of the website as a ranking factor. Since then, Google has emphasized the significance of the speed of the website consistently. Google launched PageSpeed tool to help the developers enhance the performance of websites, followed by another project that will boost the speed on the mobile sites. However, the exact meaning of site sped is being speculated. In a survey done, most web users expect the site to load in two seconds or lesser.

Once the website failed to launch in three seconds, there’s a great chance they will abandon it. You must work on the speed of your website not only on the rankings of your site. This will not only boost your traffic, but also you will be able to increase your conversions. As a matter of fact, it was found that many web shoppers who have troubles with the site performance will not return to the website to purchase again. 

Concentrate on the Topics Rather Than Keywords

Google continues to evolve along with its algorithm. Its objective today is to understand the user’s intention including what they’re looking for, what users expect, and what search results could best help answer their queries. Moreover, for more queries, Google shows the rich results, which include the best answer. Never expect that your website would end up at Google’s first page simply through making content that is keyword-focused. It isn’t enough to look at the keywords alone. You have to look at the whole context. In other words, you should consider what users are searching for instead of coming up with several ways that users may phrase search queries. 

Google webmaster tools are an important feature of the Google that is launched in the year 2009. It is the parameter handling feature. This feature of Google helped many site owners for specifying the parameters on their website, which were vs. required. After a year, they have added an option for a default value to this feature for the better improvement of this feature. A positive impact has been seen from the use of these tools hence they have again improved this feature by allowing site owners for specifying how the content of the page can be changed by the parameter.

Now it is possible for many site owners to specify if or not the content on the page can be changed by a parameter. Things become difficult when a parameter changes the content on your website page. There are several options available now. Such latest feature can impact on two things like which website URLs get crawled and how the parameters get handled. For accessing such crucial feature, one only needs to log into his or her Google webmaster tools account. After this, one needs to click on the website that he or she wants to configure and then select Site configuration > URL parameters.

If Google find out duplicate content like differences caused by URL parameters then duplicate URLs are grouped into one cluster. Once grouped the duplicate content, they choose the best URL for representing cluster in search results. They afterwards combine properties of URLs in cluster like link popularity to representative URL. Consolidating assets from duplicates into one representative URL always offers people right and best search results that they are looking for. For improving such process, it is suggested to make use of the parameter handling tool for giving Google information of how one can handle URLs consisting particular parameters.

If one needs to get control on that process then he or she can click on Edit option for specifying if that parameter changes the web page content. One is also able to look at the collection of recently crawled URLs with that particular parameter to get help in figuring out what they have used for. One makes use of this feature if he or she is confident enough about how parameters work for the website. If you tell Googlebot to exclude URLs with a few parameters then it can lead to big numbers of pages disappear from the Google Index. The crawl is very effective and hence more pages of the websites can get crawled and hence indexed. Google cannot instantly stop crawling the pages since they also want to ensure that the content is similar before consolidating URLs into a single version. However if you are a professional with URL parameters then you maybe wish to allow Google sort this out and not to change such settings. They do rather a best job especially if URLs make use of standard key-value pairs.

If one knows the ins as well as outs of this newly introduced feature of Google called URL parameters and knows rightly what he or she wants Google to crawl then one can go for it.

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